We had the pleasure of collaborating with the talented Julian Smith to create a brand identity for Magic Quiver. Our team wanted to embody the idea that life is a balance between good and bad, represented by the yin and yang symbols. Julian's inspired logo featuring a sun and moon captures this concept.

Our goal was to keep things simple, using only the letters A and B to convey our message. We understand that others may use X, Y, and Z, but we know simplicity's power cannot be underestimated. We were also focused on creating a sustainable and timeless design, not one that follows fleeting trends.

We believe in the value of learning from our mistakes, and we don't shy away from them. In fact, we embrace them as part of our growth and progress. This approach allows us to innovate while still paying homage to our roots and history.